Advertising device.



E. A. CHRISTOPH.

ADVERTISING DEVICE.

i MPucmon man JULY 24. 1915.

Patented sept. 12, 1916.

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sent two conditions and appearances.

UNITED STATES PATENT EDIVARI) A. CIIRISTOPI-I, OF CHICAGO, ILLINOIS, ASSIGNOR 0F ONE-HALF TO JACOB W.

EI'YN, OF CHICAGO, ILLINOIS.

ADVERTISING DEVICE.

Specification of Letters Patent.

Application filed euly 24, 1915. Serial No. 41,733.

To all lwhom it may concern.'

Be it known that I, EDWARD A. CHRisTorI-I, a citizen of the United States, iesiding at Chicago, in the county of Cook and State of Illinois, have invented a certain new and useful Improvement in Advertising Devices, of which the following is a full, clear, concise, and exact description, reference being had to the accompanying drawings, forming a part of this specification.

My invention relates to advertising `devices and contemplates a structure which can be manually manipulated so as to pre- In one condition advertising matter of one sort may be exposed, and in another condition, other advertising matter may be exposed.

Furthermore, it is the object of my invention to provide a structure of this kind in the nature of a mailing card and I therefore provide a structure which may conveniently be made of paste-board and which is of such arrangement that advertising matter upon the interior may be normally withheld from view. 4

In accordance with the spirit of my invention, I provide a shutter arrangement which makes possible the two conditions heretofore described and which at the same time acts as a lock to hold the mailing card in closed condition.

My invention is illustrated in the accompanying drawings, in which- Figure 1 is a face view of the device of my invention in one condition. Fig. 2 is a face view thereof in its other condition. Fig. 3 is an enlarged sectional view taken on the plane of the line 3, 3 of Fig. 1 and looking in the direction indicated by the arrows.

It will be seen that I provide a back wall 4c which is provided upon the top with a flap 5 and upon the bottom with a flap 6. These two flaps when folded down one upon the other, as illustrated in the drawings, close the mailing card and normally hides from view any advertising matter that may be contained on the face of the card. The flap 54 is provided with an opening 7 which I shall refer to again and with a downwardly extending tongue 8. This tongue 8 passes inwardly through a slit 9 in the flap 6 and also through a slit 1() coincident with the crease between the back wall 4 and the flap 6. The flap G is provided with an opening 11 which I shall refer to again presently, and is also provided with an upward tongue 12 which is adapted to pass through a slit 13 coincident with the crease between the iiap 5 and the back wall 4. It will thus be seen that when the structure is in the normal condition illustrated in Fig. 1, the tongue 8 extends downwardly through the slit 9 and to the slit 10, while the tongue 12 extends upwardlyto the slit 13. In this condition certain printing matter on the flap 6 is exposed through the opening 7, as illustrated in Fig. 1, nothing being exposed through the opening 11, if so desired. When the structure is grasped at the top and bottom and squeezed together so as to buckle the back wall, as illustrated in Fig. 2, the tongue 8 will pass downwardly out of the slit 10, the tongue 12 will pass upwardly out of the slit 13, and certain printing matter, other than that exposed in the condition of Fig. 1 will be exposed through tlie opening 7 and certain printing matter upon the tongue S will be exposed through the opening 11, all as illustrated in Fig. 2. The tongues themselves may have printing matter thereon.

It will be seen that passing the tongue downwardly through the slit 9 locks the folder in closed position, as illustrated in ,'Fig. 3. l

The face of the folder may be provided for lines for an address and has room for a postage stamp.

I claim as new and desire to secure by Letters Patent:

1. In an advertising device, a back wall, a flap extending from the top thereof, a flap extending from the bottom thereof, each flap having a tongue thereon, said flaps folded one over the other, and said tongues when said back is buckled extending through slits and exposing their ends.

2. In an advertising device, a back wall, a flap extending from the top thereof, a flap extending from the bottom thereof, each flap having a tongue thereon, said flaps folded one over the other, and said tongues when said back is buckled extending through slits, coincident with the creases between the back wall and said flaps.

Patented Sept. 12, 1916.

one over the other, and said tongues when said back is buckled extending through slits and beyond the periphery of the back wall.

4. In an advertising device, a, back wall, a fla-p extending from the top thereof, a flap extending from the bottom thereof, each flap having :1 tongue thereon, said liaps folded one over the other, and seid tongues when said back is buckled extending through slits and exposing their ends, said aps having openings through which printing may be exposed.

5. In combination, e back wall, a flap extending from the top thereof, a flap extendtending through a slit in the lower flap and adapted to extend through a slit coincident with the crease between the back well and lower Iiep. n

In witness whereof, I hereunto subscribe my name this 22nd day of July A. D. 1915.

EDI/VARI) A. CHRISTOPH.

Copies of this patent may be obtained for five cents each, by addressing the "Commissioner of Patents, Washington, D. C. 

